Inventors:
Rajat Bhattacharjee - Mountain View CA, US
Aranyak Mehta - Mountain View CA, US
Benyu Zhang - Fremont CA, US
Vivek Raghunathan - Fremont CA, US
Assignee:
Google Inc. - Mountain View CA
International Classification:
G06F 17/30
Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing selecting relevant and diverse advertisements. In one aspect, a method includes receiving an initial query, selecting one or more additional queries relating to the initial query, including selecting a first additional query and a second diverse additional query, identifying one or more content items for each of the additional queries, the one or more content items forming a content block, and providing a content block and associated additional query to be displayed at a client device along with search results associated with the initial query.