Inventors:
Petra Hofer - San Jose CA, US
Chenggang Luan - San Jose CA, US
Tola Dalton - San Jose CA, US
Krishna Somayajula - Sunnyvale CA, US
Peter Johnson - Santa Cruz CA, US
Masaki Sawanobori - San Jose CA, US
International Classification:
G06F017/60
Abstract:
A method is described that comprises providing a cultural specific on-line commerce experience for an end user by translating an action of the end user into a standard format used by an on-line auctioneer and by causing the translated action to be sent over a network. The action is taken through a cultural specific end user interface. The standard format is used by an on-line commerce service's back end application software to recognize end user actions originating from experiences that include the cultural specific on-line experience as well as experiences other than the cultural specific on-line experience. The action that is translated into the standard format is to be sent into a network so that it can be received by the on-line commerce service's back-end resources and recognized by the back-end application software.