Qing Xu Phones & Addresses
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Mercer Island, WA
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Tampa, FL
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Wesley Chapel, FL
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14329 63Rd St, Bellevue, WA 98006
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West Lafayette, IN
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Kiona, WA
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San Jose, CA
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Redmond, WA
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Madison, WI
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Chicago, IL
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4741 146Th Pl SE, Bellevue, WA 98006
Business Records
Name / Title
Company / Classification
Phones & Addresses
RAINBOW HEALTH SERVICES LLC
Publications
Us Patents
Indexing Semantic User Profiles For Targeted Advertising
View pageUS Patent:
8533188, Sep 10, 2013
Filed:
Sep 16, 2011
Appl. No.:
13/235140
Inventors:
Jun Yan - Beijing, CN
Ning Liu - Beijing, CN
Lei Ji - Beijing, CN
Steven J. Hanks - Redmond WA, US
Qing Xu - San Jose CA, US
Zheng Chen - Beijing, CN
Ning Liu - Beijing, CN
Lei Ji - Beijing, CN
Steven J. Hanks - Redmond WA, US
Qing Xu - San Jose CA, US
Zheng Chen - Beijing, CN
Assignee:
Microsoft Corporation - Redmond WA
International Classification:
G06F 17/30
US Classification:
707723, 707736, 707758, 707781, 707791, 707802
Abstract:
Embodiments facilitate greater flexibility in definition of user segments for targeted advertising, by employing indexed semantic user profiles. Semantic user profiles are built through extraction of online user behavior data such as user search queries and page views, and include user interest information that is inferred based on user behavior. Semantic user profiles are then indexed to facilitate search for a set of users that fit specified semantic search terms. Search results for semantic profiles are ranked according to a ranking model developed through machine learning. In some embodiments, building and indexing of semantic profiles and learning of the ranking model is performed offline to facilitate more efficient online processing of queries.
Dynamic Floor Pricing For Managing Exchange Monetization
View pageUS Patent:
20130097028, Apr 18, 2013
Filed:
Oct 14, 2011
Appl. No.:
13/273542
Inventors:
PENG HAN - Issaquah WA, US
STEVEN J. HANKS - Seattle WA, US
ERIK J. HANSON - Woodinville WA, US
ROBERT PAUL GORMAN - Woodinville WA, US
XIAOBIN DONG - Sammamish WA, US
QING XU - San Jose CA, US
STEVEN J. HANKS - Seattle WA, US
ERIK J. HANSON - Woodinville WA, US
ROBERT PAUL GORMAN - Woodinville WA, US
XIAOBIN DONG - Sammamish WA, US
QING XU - San Jose CA, US
Assignee:
MICROSOFT CORPORATION - Redmond WA
International Classification:
G06Q 30/02
US Classification:
705 1471
Abstract:
Systems and method are provided for conducting an auction to match an advertising payload to an available advertising impression. In the auction, a dynamic floor price is provided. The dynamic floor price provides a way for a publisher to incorporate the internal value of the available impression into the auction process, while still allowing the publisher to maximize the value of the available impression by exposing the impression to bids from outside parties. The dynamic floor price can be calculated based on both internal valuations of an available impression as well as external valuations derived from feedback from prior auctions. To facilitate determination of a dynamic floor prices, advertisers and available impressions can be categorized into various segments.
Indexing Semantic User Profiles For Targeted Advertising
View pageUS Patent:
20140012842, Jan 9, 2014
Filed:
Sep 6, 2013
Appl. No.:
14/020402
Inventors:
Ning Liu - Beijing, CN
Lei Ji - Beijing, CN
Steven J. Hanks - Redmond WA, US
Qing Xu - San Jose CA, US
Zheng Chen - Beijing, CN
Lei Ji - Beijing, CN
Steven J. Hanks - Redmond WA, US
Qing Xu - San Jose CA, US
Zheng Chen - Beijing, CN
Assignee:
Microsoft Corporation - Redmond WA
International Classification:
G06F 17/30
US Classification:
707732, 707741
Abstract:
Embodiments facilitate greater flexibility in definition of user segments for targeted advertising, by employing indexed semantic user profiles. Semantic user profiles are built through extraction of online user behavior data such as user search queries and page views, and include user interest information that is inferred based on user behavior. Semantic user profiles are then indexed to facilitate search for a set of users that fit specified semantic search terms. Search results for semantic profiles are ranked according to a ranking model developed through machine learning. In some embodiments, building and indexing of semantic profiles and learning of the ranking model is performed offline to facilitate more efficient online processing of queries.