Viva T Chu

7729946, Jun 1, 2010

Jan 24, 2003

10/351031

Viva Chu - San Leandro CA, US

Massive Incorporated - New York NY

G06Q 30/00

705 26, 705 14, 463 40, 463 41, 463 42, 463 43

In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.

8042132, Oct 18, 2011

Mar 14, 2003

10/390064

John Carney - Corte Madera CA, US
David de Andrade - San Anselmo CA, US
David Brandyberry - San Rafael CA, US
Leon Franzen - Novato CA, US
Lena Chane - San Francisco CA, US
Matt Marenghi - San Francisco CA, US
Prakash Hegde - Mill Valley CA, US
Alex Chung - San Francisco CA, US
Viva Chu - San Leandro CA, US
Greg Thomson - Mill Valley CA, US
Ruth Dawson - Nicasio CA, US

TVworks, LLC - Philadelphia PA

G06F 3/00
G06F 13/00
H04N 5/45

725 37, 725 35, 725 40, 725 53, 725100, 725109, 725110, 709230, 709231, 709217, 709218, 709219

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

8090618, Jan 3, 2012

Dec 12, 2002

10/317371

Viva Chu - San Leandro CA, US

Massive Incorporated - New York NY

G06Q 30/00
G06F 17/00

705 26, 713179

An online game commerce system, in one embodiment, provides an architecture for enabling the interactive trade, collection, advertisement, purchase, and sales of video game components through the representation and use of an online marketplace such as an auction, store, trading hub or similar expression within a video game. For example, an online race car game purchased at a retail store comes with five different starter cars, but game players are offered the opportunity through an online store or auction accessible through the game to purchase additional cars for $5 each or a new engine for existing cars for $1. 00 each. After the initial release of the game, game publishers may offer new cars and race tracks downloadable online for a price of $5. 00 each or a promotional offer of $20 for any combination of five.

8413205, Apr 2, 2013

Jul 29, 2003

10/630815

John Carney - Corte Madera CA, US
David de Andrade - San Alselmo CA, US
David Brandyberry - San Rafael CA, US
Leon Franzen - Novato CA, US
Lena Chane - San Francisco CA, US
Matt Marenghi - San Francisco CA, US
Prakash Hegde - Mill Valley CA, US
Alex Chung - San Francisco CA, US
Viva Chu - San Leandro CA, US
Greg Thomson - Mill Valley CA, US
Ruth Dawson - Nicasio CA, US

TVWorks, LLC - Philadelphia PA

H04N 7/173
H04N 5/445
H04N 7/16
G06F 3/00

725135

iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component including an operator-deployed application management system configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.

8533076, Sep 10, 2013

Nov 30, 2011

13/308474

Viva Chu - San Leandro CA, US

Microsoft Corporation - Redmond WA

G07B 17/00
G06F 17/00

705 30, 713179

An online game commerce system, in one embodiment, provides an architecture for enabling the interactive trade, collection, advertisement, purchase, and sales of video game components through the representation and use of an online marketplace such as an auction, store, trading hub or similar expression within a video game. For example, an online race car game purchased at a retail store comes with five different starter cars, but game players are offered the opportunity through an online store or auction accessible through the game to purchase additional cars for $5 each or a new engine for existing cars for $1. 00 each. After the initial release of the game, game publishers may offer new cars and race tracks downloadable online for a price of $5. 00 each or a promotional offer of $20 for any combination of five.

20040024753, Feb 5, 2004

Nov 27, 2002

10/306752

Lena Chane - San Francisco CA, US
David Brandyberry - San Rafael CA, US
Alex Chung - San Francisco CA, US
Ali Crakes - Novato CA, US
Viva Chu - San Leandro CA, US

G06F017/30

707/003000, 707/007000

A database is packed up for broadcast over an iTV system by packaging, compressing, and streaming the database via one or more carousels. The packing up process creates one or more data modules, each including record sets, and one or more modules containing computer-readable instructions for resolving queries using the record sets. These modules, along with a table of contents module that includes descriptions of how the data modules are composed and interfaces to the modules containing the computer-readable instructions, are downloaded at a set top box in order to resolve queries from television users and/or other applications. Thereafter, the computer-readable instructions are executed to resolve the queries. When available, the results produced by executing the query may be displayed on a television. Information regarding the queries may be used to modify the packing up and/or broadcast processes.

20060085261, Apr 20, 2006

Nov 22, 2005

11/285676

Viva Chu - San Leandro CA, US

G07G 1/14
G07G 1/00

705014000

In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.

20060111979, May 25, 2006

Nov 22, 2005

11/285675

Viva Chu - San Leandro CA, US

G07G 1/14
G06Q 30/00

705014000

In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.