Thomas A Kehl

7752191, Jul 6, 2010

Dec 5, 2006

11/567139

Thomas A. Kehl - Palo Alto CA, US

Yahoo! Inc. - Sunnyvale CA

G06F 7/00

707707, 705 37

Disclosed are apparatus and methods for quantifying the value of purchasing a particular search keyword, so that a particular search result is presented in a sponsored search results list for that particular search term, as compared to not purchasing the particular search keyword. In example embodiments, the quantified value of the particular search term indicates the particular search term's incremental value when the particular search result is presented in the sponsored search result list, as compared to when the same particular search result is not presented in such sponsored search result list. The particular search term's incremental value is based on a difference between the sum of the number of searchers who select the particular search result from the sponsored search list and the algorithmic search list, if any, versus the number of searchers who select the particular search result when it is not presented in the sponsored search list and may be only presented in the algorithmic search results.

7899815, Mar 1, 2011

May 2, 2007

11/743623

Thomas A. Kehl - Palo Alto CA, US
Jyri M. W. Kidwell - San Francisco CA, US

Yahoo! Inc. - Sunnyvale CA

G06F 7/00

707727

Disclosed are apparatus and methods for quantifying how much searchers select other search results, instead of a particular search result. In example embodiments, the number of times that other search results are selected before a particular search result is selected (referred to as pre-pogosticking) is tracked, and the number of times that other search results are selected after a particular search result is selected (referred to as post-pogosticking) is also tracked. This pogosticking information may be used to improve search result ranking as produced by a search algorithm or to provide metrics to potential or current buyers of particular search terms.

7937403, May 3, 2011

Oct 30, 2006

11/554514

Thomas A. Kehl - Palo Alto CA, US

Yahoo! Inc. - Sunnyvale CA

G06F 7/00
G06F 17/30
G06F 15/16

707767, 707750

Disclosed are apparatus and methods for displaying related search terms in a time sequence format. In example embodiments, a user search database, for retaining search terms that were used during specific times, may be available. The user search database may be searched to find which users have searched on a selected anchor term. The frequency of use of such anchor term may then be displayed in a time sequence format, e. g. , over a week time period. The users that have used this selected anchor term may have also searched on other search terms, and the search terms that belong to a selected category of interest and were also used by the anchor term users may also be located in the user search database. These search terms from the selected category may also be displayed in a time sequence format, e. g. , in the month preceding or proceeding the anchor use display's time period.

20070271370, Nov 22, 2007

May 18, 2006

11/419107

Thomas A. Kehl - Palo Alto CA, US

YAHOO! INC. - Sunnyvale CA

G06F 15/173

709224

A computer system is operated to study effects on users of an advertisement under study. Actions by the users result in displaying information correspond to the actions of the users and of advertisements corresponding to the actions by the user and/or to the displayed information. In response to a display event resulting from action by a particular user, corresponding to the advertisement under study, the information corresponding to that action is caused to be displayed to that particular user. The advertisement under study is selectively caused to be displayed to that particular user in association with the information corresponding to that action, based on information that is substantially independent of that action and of the particular user. Later, indications relative to the subject matter of the advertisement under study are elicited from that particular user. The elicited indications for the plurality of particular users are processed to analyze the effect, collectively, of the advertisement under study.

20070282676, Dec 6, 2007

May 31, 2006

11/421191

Thomas A. Kehl - Palo Alto CA, US

YAHOO! Inc. - Sunnyvale CA

G06Q 30/00

705 14

Presentation of media of a particular campaign via a network, to which a plurality of client computers are connectable, is managed. The particular campaign is to present media of the campaign to the client computers for response evocation. An event is received indicating that media of the campaign is to be provided to a particular client computer via the network. Indications of responses to primary media of the campaign are processed and, based thereon and in response to receiving the event indicating that media of the campaign is to be provided to the particular client computer, one of primary media of the campaign and secondary media of the campaign is selected to provide to the particular client computer via the network. The indications of responses are automatically maintained based at least in part on whether the particular client computer responds to the primary media of the campaign.