From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & VineTM--lays out a case for why these industries will n...
Scott Donaton, Scott Donaton
Hardcover
240
McGraw-Hill
0071436847
9780071436847
2
Scott Donaton; Donaton Scott
Paperback
McGraw-Hill (2005-10-17)
10
Paperback
McGraw-Hill (17 Oct. 2005)
9
Scott Donaton
Hardcover
mcgraw-hill; 1 edition (may 1, 2004)
8
Paperback
McGraw-Hill
5
Scott Donaton
Paperback
MCGRAW-HILL Professional
4
Reklam ve eglence endustrileri isbirligi yapmak zorunda! Yoksa ayakta kalamayacaklar! Yeni medya teknolojilerinin izleyicilere sundugu olanaklar, reklam endustrisini ve reklamdan beslenen eglence endustrisini koseye sikistirmis durumda... Izleyiciler artik izlemek istemedikleri seylerden bu arada re...
Scott Donaton
Paperback
139
Mediacat Yayincilik
9799756347446
7
The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Dona...
Scott Donaton
Paperback
240
McGraw-Hill
0071462163
9780071462167
1
Scott Donaton
0071436847
Scott Donaton
0071462163