US Patent:
20130241952, Sep 19, 2013
Inventors:
Jason Richman - New York NY, US
Daniel Mason - Rumson NJ, US
Timon Chiang - New York NY, US
Preethy Vaidyanathan - New York NY, US
Kevin Tung - New York NY, US
Raymond Chan - New York NY, US
Sami Ali Adib - New York NY, US
Jim Smith - New York NY, US
International Classification:
G06F 17/21
Abstract:
The present solution provides a variety of delivery techniques for delivering contextualization services to augment content and advertisement to display within content being viewed on a page on a mobile device. The present solution is directed to using any one or more innovative delivery techniques to prompt the user to augmented content and/or advertisements at the point of a user viewing content on a mobile device, such as while a user is scrolling through textual content of a web page on their mobile device. These innovative delivery techniques provide triggering points on the limited screen of mobile devices to deliver contextualized content and/or advertisement on the display of the mobile device.