Ronald J Nykiel

This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. This book provides readers with a global perspective, written by an educator with over 30 years managemen...

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing ...

Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains...

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ...

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches y...

Consistent return business from a solid client base is vital for any organization to enjoy steady growth and maximum profit. Now marketing expert Nykiel presents a detailed guide for all managers interested in creating a profitable, recession-proof customer base.

How-To, Business, Customer Service