Inventors:
- San Carlos CA, US
Dennis O'Malley - San Carlos CA, US
Tankala Vinod K Gupta - Redmond WA, US
Mihir A. Vaidya - Redmond WA, US
International Classification:
G06Q 30/02
G06Q 50/00
G06F 17/30
Abstract:
A system for brand management using social networks comprising an application server, social network crawler software modules, third party service integration software modules, an analytics server, a report generator, a search engine, a behavioral analysis engine, a recommendation engine, and a database. A user registers and provides data pertaining to a brand. Upon retrieving content from a plurality of social networks pertaining to the brand, the analytics server module analyzes the content to a content value specific to the brand among members of the social networks. The behavioral analysis engine obtains content elements generated by a first member a social network and analyzes the first member's behavior to compute an audience value of the first member. The report generator prepares reports specific to the brand, the reports comprising at least indicia of content value, indicia of audience value, and recommendations for improving member engagement with the brand.