Resumes
Resumes
Owner, Zwillinger Research
View pagePosition:
Owner at Zwillinger Research
Location:
Greater Los Angeles Area
Industry:
Market Research
Work:
Zwillinger Research
Owner
Owner
Education:
University of California, Berkeley 1962 - 1967
Qualitative Research And Marketing Expert Providing Insight-Based, Actionable Solutions
View pagePosition:
CEO at Zwillinger Research, Owner at Zwillinger Research
Location:
Greater Los Angeles Area
Industry:
Market Research
Work:
Zwillinger Research - Greater Los Angeles Area since Nov 1982
CEO
Zwillinger Research - Greater Los Angeles Area since Nov 1982
Owner
New Product Network 1982 - 1982
Research Director
Wells, Rich, Greene Advertising 1978 - 1981
VP Research Director, Western Region
Vivitar 1974 - 1978
Consumer Research Manager
CEO
Zwillinger Research - Greater Los Angeles Area since Nov 1982
Owner
New Product Network 1982 - 1982
Research Director
Wells, Rich, Greene Advertising 1978 - 1981
VP Research Director, Western Region
Vivitar 1974 - 1978
Consumer Research Manager
Skills:
Marketing Research
Moderating
Focus Groups
Qualitative Research
Quantitative Research
Data Analysis
Market Analysis
Marketing Strategy
Market Planning
Marketing Communications
Ethnography
Legal Research
Legal Support
Interviewing
Brand Development
Brand Communication
Brand Equity
Brand Franchise Extension
Automotive Research
CPG Research
Product Development
Laddering
Idea Generation
Product Innovation
advertising testing
concept testing
Market Research
Customer Insight
Consumer Behaviour
Business Strategy
New Business Development
B2B
Positioning
Business Development
Start-ups
Public Speaking
Strategic Consulting
Research Design
Research
Advertising
Integrated Marketing
Marketing
Advertising Research
Online Moderation
Segmentation
Moderating
Focus Groups
Qualitative Research
Quantitative Research
Data Analysis
Market Analysis
Marketing Strategy
Market Planning
Marketing Communications
Ethnography
Legal Research
Legal Support
Interviewing
Brand Development
Brand Communication
Brand Equity
Brand Franchise Extension
Automotive Research
CPG Research
Product Development
Laddering
Idea Generation
Product Innovation
advertising testing
concept testing
Market Research
Customer Insight
Consumer Behaviour
Business Strategy
New Business Development
B2B
Positioning
Business Development
Start-ups
Public Speaking
Strategic Consulting
Research Design
Research
Advertising
Integrated Marketing
Marketing
Advertising Research
Online Moderation
Segmentation
Honor & Awards:
Chosen to represent QRCA at the first Symposium on Excellence in Qualitative Research, May 7, 2009 Chicago, IL, speaking bout "Infiniti: Laddering Up to New Product Success"
Speaker, QRCA's International Conference, October 2009, Palm Springs, CA
Encino Chamber of Commerce Member of the Year, 1993
National Institute of Mental Health (NIMH) Fellowship, 1966
Awards:
National Institution of Mental Health Fellowship
NIMH
Stipend to cover graduate school and living expenses, and to support ongoing research leading to a Masters in Criminology.
Member of the Year (1993)
Encino Chamber of Commerce
Recognized for volunteer work in researching the needs of retail members which led to the Taste of Encino to promote their services while raising funds for the local schools.
NIMH
Stipend to cover graduate school and living expenses, and to support ongoing research leading to a Masters in Criminology.
Member of the Year (1993)
Encino Chamber of Commerce
Recognized for volunteer work in researching the needs of retail members which led to the Taste of Encino to promote their services while raising funds for the local schools.
Certifications:
Professional Researcher Certification (PRC), Marketing Research Association (MRA)