Michael W Varallo

New York, New York

Marketing and Advertising

Digital Marketing Consultant Jul 2012 - Dec 2012
Consultant
Mercy (Neu Industries) - Greater New York City Area Nov 2011 - Aug 2012
Digital Marketing Manager
The Center for Positive Marketing at Fordham University - Greater New York City Area Aug 2011 - May 2012
Graduate Research Fellow
Blue Fountain Media - Greater New York City Area Jun 2011 - Dec 2011
Digital Marketing Specialist
WebMD - Greater New York City Area Oct 2009 - Jun 2011
Marketing Coordinator

Fordham University - Graduate School of Business Administration 2010 - 2012
MBA, Marketing Fordham University 2005 - 2009
BA, Business Administration, Marketing, Finance Hun School of Princeton 2000 - 2005
High School Diploma

SEO
SEO copywriting
Social Media Marketing
Online Marketing
Copywriting
PPC
Marketing Research
Marketing ROI
Website Management
Landing Page Optimization
Email Marketing
Digital Marketing
SEM
Social Media
Conversion Optimization
Analytics
Web Analytics
Online Advertising
SMO
Link Building
E-commerce
Mobile Marketing
Marketing Communications
Google Adwords
Google Analytics
Blogging
Website Development
Marketing Strategy
Digital Strategy
Organic Search
Fashion
Keyword Research
Viral Marketing
Social Networking
Online Branding
Online Reputation Management
Omniture
A/B testing
Direct Marketing
Search Advertising
Apparel
Brand Development
Digital Branding
Corporate Branding
Facebook
Twitter
Wildfire

Spanish

Research Fellow
Fordham University
Research fellow at Fordham University's Center for Positive Marketing (www.centerforpositivemarketing.org)

Philadelphia, PA

Accounting

Wawa, Inc. Jan 2014 - Jul 2016
Labor Efficiency
Wawa, Inc. Jan 2014 - Jul 2016
Assortment Manager  Packaged Goods
The Siegfried Group Mar 1, 2004 - Dec 1, 2013
Managing Director
Citi 2002 - 2004
Assistant Manager
Kpmg 2000 - 2003
Senior

Wilmington University 2002 - 2004
Master of Business Administration, Masters Widener University 1996 - 2000
Bachelors, Accounting

Forecasting
Accounting
Financial Reporting
Process Improvement
Internal Audit
Sec Filings
Internal Controls
Sarbanes Oxley Act
Finance
Leadership
Management
Auditing
Strategic Planning
Budgets

Philadelphia, PA

Construction

Philadelphia, PA

Construction

1207 Mifflin St, Philadelphia, PA 19148

Restaurants

Philadelphia, PA

Hospital & Health Care

Greater Philadelphia Area

Financial Services