Location:
333 Ludlow St, Stamford, CT 06902
Work:
Integral Ad Science 2018 - May 2020
Head of Activation, Product Development
Ibm Jan 2017 - Jul 2018
Svp, Data Ad Products and Strategic Insights, Watson Advertising
Ibm Jan 2017 - Jul 2018
Head of Data Ad Products and Insights, Watson Advertising
Millward Brown Sep 2014 - Dec 2016
Svp, Intelligence Solutions and Strategy
Compete, Inc. Mar 2010 - Sep 2014
Managing Director, International
Education:
Columbia Business School 2000 - 2002
Master of Business Administration, Masters, Marketing, International Business
Nyc Data Science Academy
Taipei American School
Columbia College, Columbia University
Barnard College
Bachelors, Bachelor of Arts, Bachelor of Arts In Business Administration
Skills:
Customer Insight
Market Research
Segmentation
Strategy
Analytics
Advertising
Advertising Research
Marketing Research
Digital Media
Competitive Analysis
Strategic Partnerships
Marketing
Product Development
Crm
Web Analytics
Positioning
Customer Retention
Mobile Marketing
Loyalty Programs
Product Innovation
Brand Equity
Customer Satisfaction
Fmcg
Languages:
English
Mandarin