Lorna Darlene Murdock

Strategic Brand Marketing Consultant at Independent Consultant

San Francisco, California

Marketing and Advertising

Independent Consultant - San Francisco and New York City since 2007
Strategic Brand Marketing Consultant
Interbrand - New York City 2011 - 2012
Senior Director, Account Management
FutureBrand - San Francisco and New York City 2009 - 2011
Director, Client Services Practice
George P. Johnson - San Francisco Bay Area 2008 - 2009
Director, Client Services
National Science Foundation’s Small Business Innovative Research Commercialization Plan Program Apr 2008 - Jul 2009
Professional Mentor (Volunteer Consulting)

NYU School of Continuing and Professional Studies 2012 - 2012
Certificate in Marketing Management, Marketing/Marketing Management, General University of Southern California - Marshall School of Business 2004 - 2005
MBA, International Marketing University of California, Los Angeles
BA, Sociology

Strategic Account Planning
Brand Governance
Integrating Marketing
Experiential Marketing
Cross-functional Team Leadership
Public Speaking
Medical Marketing
Live Event Producer
Film Production
Healthcare Communications
Medical Education
Account Planning
Relationship Marketing
Marketing
Health Communication
Account Management
Business Development
New Business Development
Leadership
Hospital Sales
Management
Business Strategy
Integrated Marketing

Gourmet cuisine, live music, international travel, foreign languages, skiing, salsa dancing, and ballet

Dean's List Honoree at USC Marshall School of Business IBEAR MBA Program Recent Publications: Author of Chapter 11 in "BioBusiness: A Strategic Perspective, Volume 1, Topical Review Papers in International BioBusiness" (Editor, Gurinder S. Shahi, MD, PhD, MPH) ISBN 1-4116-3439-X Co-author of website: http://www.globalbiobusiness.org/projects/teamL/index.htm

Spanish
French
Italian

1203 Melville Sq, Richmond, CA 94804

Marketing And Advertising

Jack Morton Worldwide Mar 2014 - Dec 2016
Vp, Production Director
Interbrand 2011 - 2012
Senior Director, Account Management
Futurebrand 2009 - 2011
Director, Client Services Practice
National Science Foundation’s Small Business Innovative Research Commercialization Plan Program Apr 2008 - Jul 2009
Professional Mentor
George P Johnson Experience Marketing 2008 - 2009
Director, Client Services

Nyu School of Continuing and Professional Studies 2012 - 2012
University of Southern California - Marshall School of Business 2004 - 2005
Master of Business Administration, Masters, Marketing University of California, Los Angeles
Bachelors, Bachelor of Arts, Sociology

Strategic Account Planning
Brand Governance
Integrating Marketing
Experiential Marketing
Cross Functional Team Leadership
Public Speaking
Medical Marketing
Live Event Producer
Film Production
Healthcare Communications
Medical Education
Account Planning
Relationship Marketing
Marketing
Health Communication
Account Management
Business Development
New Business Development
Leadership
Hospital Sales
Management
Business Strategy
Integrated Marketing
Marketing Communications
Event Planning
Copywriting
Marketing Strategy
Advertising
Brand Management
Creative Direction
Brand Development
Segmentation
Project Management
Strategic Planning
Digital Strategy
Program Management
Public Relations
Interactive Marketing
Sales
Mobile Devices
Budgets
Recruiting
Marketing Research
Crm
Digital Marketing
Strategy
Market Planning
Entrepreneurship
Market Research
Direct Marketing

Gourmet Cuisine
International Travel
Skiing
Live Music
Foreign Languages
Ballet
Salsa Dancing

English
Spanish
French
Italian

INTERBRAND

Jan 2011 to Present
Senior Director, Account Management
FUTUREBRAND
New York, NY
Jan 2009 to Jan 2011
Director, Client Services Practice
GEORGE P. JOHNSON
San Carlos, CA
Jan 2008 to Jan 2009
Director, Client Services
ORGANIC
San Francisco, CA
Jan 2007 to Jan 2008
Manager, Engagement Management
IMPAC MEDICAL SYSTEMS, INC
Sunnyvale, CA
Jan 2005 to Jan 2007
Marketing Communications Director
LMPS
San Francisco, CA
Jan 1991 to Jan 2004
Marketing Communications Principal
DRURY DESIGN DYNAMICS
San Francisco, CA
Jan 2000 to Jan 2002
Executive Producer

University of Southern California, Marshall School of Business
Los Angeles, CA
2005
MBA
University of California
Los Angeles, CA
1990
BA in Sociology