Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of pri...
Keith Lincoln, Lars Thomassen
Paperback
320
Kogan Page
0749455934
9780749455934
7
Welcome to the age of the retailer. With annual revenues of $60 billion, Procter & Gamble is the largest brand manufacturer in the world, yet its proceeds are dwarfed by Wal-Mart’s $285 billion in annual revenue. Brands no longer control the marketthey are at the mercy of retailers.Retailization is ...
Lars Thomassen, Keith Lincoln, Anthony Aconis
Hardcover
221
Kogan Page
0749446897
9780749446895
6
Keith Payson Lincoln (born May 8, 1939 in Reading, Michigan) is a former American football running back who started his career playing college football at
Major General Keith Lincoln Ware (November 23, 1915 - September 13, 1968) was an United States Army officer, who received the Medal of Honor in World War II,