Inventors:
Edward Walter - Boerne TX, US
Steven M. Wollmershauser - San Antonio TX, US
Yolius Diroo - San Antonio TX, US
Keith J. Epstein - Califon NJ, US
International Classification:
H04N 7/16
Abstract:
An Internet Protocol Television (IPTV) Set Top Box (STB) provides an option to skip one or more advertisements in an IPTV video broadcast, and receives input from a subscriber relating to the option. The IPTV STB transmits the input to an IPTV server, and then receives back from the IPTV server a payment plan for the IPTV service as a function of the input. The IPTV STB receives additional input regarding the acceptance or rejection of the plan by the subscriber. The payment plan determines the advertisements to be skipped.