Inventors:
Kanaya J. Nagdev - Redondo Beach CA, US
Matthew R. Wells - Santa Monica CA, US
Vincent J. Lewis - San Pedro CA, US
Assignee:
Lower My Bills, Inc. - Santa Monica CA
International Classification:
G06Q 10/00
Abstract:
A computer system for applying custom lead generation criteria comprises vendor criteria data, vendor custom criteria data, vendor plan data, and computer hardware that executes software components that cause a computer processor to: (1) receive consumer data about a consumer; (2) choose standard criteria, custom criteria, or both standard criteria and custom criteria that are to be applied to the consumer data to match the consumer with one or more vendors that are to receive a lead for the consumer; (3) apply the chosen standard criteria, custom criteria, or both standard criteria and custom criteria to the consumer data and to match the consumer with one or more vendors that are to receive a lead for the consumer; (4) generate a lead comprising at least a portion of the consumer data; and (5) transmit the lead to the matched vendors.