I remember you had to get a lot of information into a short period of timejust a couple of seconds, says Judy Rohner, who wrote the Sears AC commercial. And so you had to get a lot of copy points in and usually had to be as literal as possible to accomplish all that. The husband and wife sitting
When I first asked Judy Rohner what she had been going for in the gender dynamics of the ad, she said she didnt specifically remember. It was 27 years ago, after all. But the day after we talked, she sent me a text, telling me that she watched the ad a few more times, and had some thoughts about wh