US Patent:
20110112942, May 12, 2011
Inventors:
Robert I. Wolinsky - Fairfield CT, US
Peter Goldring - Edgewater NJ, US
Martin Amadio - Virgina Beach VA, US
John J. Lunghi - Fairfield CT, US
International Classification:
G06Q 10/00
G06Q 30/00
Abstract:
A system and method for partitioning available airtime of electronic display equipment on a national and local level to encourage business establishments to utilize the electronic display equipment from a service provider. In partitioning the airtime, the service provider and business establishments that utilize the electronic display equipment of the service provider and/or media network may share in the airtime from booking and/or displaying content on the electronic displays. National level advertising enables content to be displayed at multiple, non-related business establishments (e.g., different grocery store food chains across the country). Local level advertising enables content to be displayed at individual business establishments (e.g., a single grocery store chain).