John Horrobin Phones & Addresses
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819 University Blvd, Jupiter, FL 33458
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2835 Stratfield Ct, Cumming, GA 30041 (770) 844-7003
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Winter Park, FL
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Pompano Beach, FL
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Palm Beach, FL
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Bedminster, NJ
Publications
Us Patents
Content Discovery And Differential Advertising In Video Distribution Networks
View pageUS Patent:
7865915, Jan 4, 2011
Filed:
May 23, 2001
Appl. No.:
09/864360
Inventors:
James Allen Clark - Cumming GA, US
John Robert Horrobin - Cumming GA, US
John Robert Horrobin - Cumming GA, US
Assignee:
Cisco Technology, Inc. - San Jose CA
International Classification:
H04N 7/16
US Classification:
725 10, 725109, 725110, 725111, 709219, 709231
Abstract:
A method and apparatus for monitoring use patterns or services available information in video distribution networks. A network termination unit receives the video content through a port, demodulates and decodes the signals to produce display signals. The display signals are displayed on a viewing device connected to the network termination unit and the network termination unit monitors the use patterns and/or services available information of the viewing device. The unit then formats the use patterns or services available information into use pattern network packets and transmits them. A content analyzer receives use pattern packet from a network termination unit and decode them to access the data. The content analyzer then analyzes the use patterns and/or services available information and characterizes the unit. The characterization of the unit is then used to target content to that unit.