NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content mark...
Joe Pulizzi
Hardcover
256
McGraw-Hill
0071819894
9780071819893
1
Pour - Marketing Success Starts With the Right Ingredients is the first of four books in the Freshly Baked Communications series for marketing excellence. Pour, along with Stir, Watch, and Serve, offers substantial and easy-to-understand advice to consider when promoting a brand to leave a memorable...
Lauren Young
Paperback
84
1421 Press
1937443027
9781937443023
5
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver ...
Joe Pulizzi, Newt Barrett
Paperback
224
McGraw-Hill
9780071625746
9780071625746
3
Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Market...
Robert Rose, Joe Pulizzi
Paperback
180
Content Marketing Institute
0983330719
9780983330714
2