US Patent:
20170236167, Aug 17, 2017
Inventors:
- New York NY, US
Jeffrey S. Nimeroff - Medford NJ, US
Thomas Walsh - Brooklyn NY, US
International Classification:
G06Q 30/02
G06F 17/30
Abstract:
Methods, systems, and media for management of an advertising exchange using email data are disclosed. In one example, a method of managing an advertising exchange using email data comprises receiving one or more inputs of audience data from one or more publishers, transforming the one or more inputs into information in a unified customer database, receiving a query from a front end query tool, accessing information in the unified customer database responsive to the query, and providing the responsive information to the front end query tool.