US Patent:
20140101548, Apr 10, 2014
Inventors:
- Cupertino CA, US
Scott Forstall - Cupertino CA, US
Eswar Priyadarshan - Los Altos CA, US
Jayasurya Vadrevu - Saratoga CA, US
Lucas Newman - San Francisco CA, US
Todd Michael Teresi - Los Gatos CA, US
Scott Witt - Brooklyn NY, US
Jason James St. Pierre - Palo Alto CA, US
Kenley Sun - Cupertino CA, US
Assignee:
Apple Inc. - Cupertino CA
International Classification:
G06F 3/01
Abstract:
A media channel can include a mix of media items and invitational content packages. At some point during the playback of the media channel, an invitational content package can be presented. In response to detecting the occurrence of an interactive segment triggering event during the presentation of the invitational content package, an invitational content interactive segment and a next media item can be simultaneously presented. This can be accomplished by splitting the media channel into multiple streams, such as an audio stream and a visual stream, and presenting an element of the interactive segment within a first stream and an element of the media item within a second stream. To decrease the likelihood that a user may equate the invitational content with the media item, a bumper content item, such as audio that says, “now back to the music,” can be presented just prior to playback of the media item.