US Patent:
20160180381, Jun 23, 2016
Inventors:
- Daly City CA, US
Cliff Bell - Kalispell MT, US
Daniel Stoops - Powell OH, US
Herbert Willi Artur Ristock - Walnut Creek CA, US
James Kraeutler - Cardiff CA, US
International Classification:
G06Q 30/02
Abstract:
A system and method include a demand side platform configured to manage an ad exchange. The ad exchange provides an impression to be displayed on an audience computer based on a purchase by a market processing system. A stats server connected with the demand side platform is configured to provide to the demand side server a number of agents available who meet a determined threshold skill level to handle a particular type of product or service related to the impression. A web browser is connected with the demand side platform. The demand side platform is configured to send the impression to the web browser based on a skilled agent being available that meets the threshold, otherwise to not send the impression. The web browser is configured to display the impression.