US Patent:
20130166725, Jun 27, 2013
Inventors:
Janaka Liyanage - Mountain View CA, US
Wenrui Zhao - Mountain View CA, US
Louis Eisenberg - San Francisco CA, US
Danilo Torres de Sa Resende - San Francisco CA, US
Srikant Ramakrishna Ayyar - Mountain View CA, US
Ajoy Joseph Frank - Sunnyvale CA, US
Eric Michel Giovanola - Palo Alto CA, US
Ami Vora - San Francisco CA, US
Assignee:
FACEBOOK, INC. - Menlo Park CA
International Classification:
G06F 15/173
Abstract:
A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page's activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community's interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.