Dana E Yerid

5 Newtowne Way, Chelmsford, MA 01824

Marketing And Advertising

Wellpet Nov 2014 - Oct 2015
Director Customer Marketing
Helen of Troy Nov 2014 - Oct 2015
Marketing Director
Dana Yerid Consulting Nov 2014 - Oct 2015
Managing Executive and Consultant
Lupoli Companies Jan 2013 - Jun 2014
Vice President, Marketing and Sales
Diageo Jan 2011 - Aug 2011
Director New Products and Innovation

Babson F.w. Olin Graduate School of Business 1990
Master of Business Administration, Masters Babson College 1988 - 1990
Master of Business Administration, Masters, Marketing, Finance Bates College 1981 - 1985
Bachelors, Bachelor of Science, Chemistry Chelmsford High School 1978 - 1981

Brand Management
Integrated Marketing
Marketing
Strategy
Advertising
Market Planning
Customer Insight
Shopper Marketing
Cross Functional Team Leadership
Brand Development
Brand Equity
Relationship Marketing
Strategic Planning
Marketing Management
Competitive Analysis
Team Leadership
Social Media
Brand Architecture
Leadership
Creative Direction
Media Planning
Marketing Research
Positioning
Creative Problem Solving
Digital Marketing
Consumer Products
Product Marketing
Market Analysis
Product Development
Fmcg
Brand Communication
Customer Marketing
Business Analysis
Multimedia
Product Launch
P&L Management
Global Marketing
Budgets
Brand Awareness
Multimedia Communications
Multimedia Marketing
Integrated Campaign Development
Consumer Advertising
Consumer Insights
New Product Ideation
Launch of New Products
Agency Relations
Vendor Relations
Budget Management
Creative Development