Inventors:
Grant S. Neerings - Charlotte NC, US
Courtney Shrock - Spokane WA, US
Assignee:
DIY MEDIA, INC. - Seattle WA
International Classification:
G06F 15/16
Abstract:
A system and method for tracking social use of portable objects distributed over a computer-communications network including the generation of at least one portable object on a content management platform executing on at least one application server, the distribution of an inactive representation of the at least one portable object over the network to one or more network servers that are communicatively coupled to a plurality of end-user devices, each end-user device operative to execute one or more Clients, each end-user using the Clients to engage in interactions with an activated portable object associated with each inactive representation, the delivery of activation data to Clients after detection of an object activation event on an inactive representation, the monitoring of interactions between end-users and activated portable objects, and the storing of a record for each monitored interaction in a database communicatively coupled the application server.