Resumes
Resumes
Breakthrough Brander | Social Media Strategist | Shark & Survivor Advocate
View pagePosition:
Founder and Executive Director at Fin Forward
Location:
San Diego, California
Industry:
Marketing and Advertising
Work:
Fin Forward - San Diego, CA since 2008
Founder and Executive Director
Enterprise Rent-A-Car - Tampa, FL Nov 2005 - Apr 2008
In-house Account Rep/Manager (Corporate, Non-rental Position)
Office Team - Tampa, FL 2004 - 2005
Temp/Contract Worker (while caretaking)
Franklin Templeton Investments - St. Petersburg, FL Jul 1997 - Jun 2001
Channel Marketing Manager, Global Products
Image Consultants - Tampa, FL Jun 1996 - Nov 1997
Regional Marketing Representative
Founder and Executive Director
Enterprise Rent-A-Car - Tampa, FL Nov 2005 - Apr 2008
In-house Account Rep/Manager (Corporate, Non-rental Position)
Office Team - Tampa, FL 2004 - 2005
Temp/Contract Worker (while caretaking)
Franklin Templeton Investments - St. Petersburg, FL Jul 1997 - Jun 2001
Channel Marketing Manager, Global Products
Image Consultants - Tampa, FL Jun 1996 - Nov 1997
Regional Marketing Representative
Education:
Thunderbird School of Global Management 2002 - 2004
MBA, International Brand Management Eckerd College 1993 - 1997
BA with Honors, International Business
MBA, International Brand Management Eckerd College 1993 - 1997
BA with Honors, International Business
Skills:
Microsoft Office Certification
Competitive Analysis
Market Research
Social Media Marketing
Product Management
Collaborative Leadership
Brand Development
Sales Support
International Business
Global Strategy
Statistics
Start-ups
Technical Writing
Future Trends
Market Insights
Customer Experience
B2B Marketing
B2C
Strategic Consulting
Languages
Microsoft Office
Marketing Communications
Training & Development
Adventure Travel
Leading Change
Innovative Thinking
Advertising
Strategic Partnerships
Nonprofit Leadership
Volunteer Engagement
Competitive Analysis
Market Research
Social Media Marketing
Product Management
Collaborative Leadership
Brand Development
Sales Support
International Business
Global Strategy
Statistics
Start-ups
Technical Writing
Future Trends
Market Insights
Customer Experience
B2B Marketing
B2C
Strategic Consulting
Languages
Microsoft Office
Marketing Communications
Training & Development
Adventure Travel
Leading Change
Innovative Thinking
Advertising
Strategic Partnerships
Nonprofit Leadership
Volunteer Engagement
Interests:
SCUBA, Shark Diving, Space Travel, International Business, Sales, Technical Writing, Branding, Design, Innovation, Consumer Insights, Leadership Development, Project Management, Social Media, Photography, Ocean Conservation, Volunteering
Honor & Awards:
Winner, Globetrotting for Good Competition sponsored by Conde Nast Traveler magazine and Ashoka's Changemakers, 2009.
Inspiration of the Month, Susan G. Komen for the Cure affiliate, August 2011.
Finalist/Waitlisted for GE's Commercial Leadership Program (#12 out of 12,000 applicants)
Coca-Cola Presidential Scholarship in Brand Management ($26,000), Thunderbird Assistantship ($25,000), Eckerd Scholarship ($20,000)
Featured on AOL homepage (January 2011) and Toshiba big screen in Times Square (December 2011)
County Co-Organizer for California's "Dive the Coast" charity relay dive - the largest mass dive in history
"Mentor Angel" for Imerman Angels and their cancer survivors
Languages:
Spanish
French
English
French
English
Certifications:
Brand Leadership Seminar, Columbia Business School
Fundamentals of Digital Photography, New York Institute of Photography
Microsoft Office Specialist Certification, Microsoft
Fundamentals of Digital Photography, New York Institute of Photography
Microsoft Office Specialist Certification, Microsoft
Senior Partner, Director Of Analytics
View pageLocation:
1401 Camden Ave, Los Angeles, CA 90025
Industry:
Marketing And Advertising
Work:
Hearts & Science Sep 2017 - Feb 2019
Senior Director of Marketing Sciences
Neo Media World Sep 2017 - Feb 2019
Senior Partner, Director of Analytics
Possible Jun 2015 - Sep 2017
Director of Marketing Sciences and Media
Adaptive Audience Jan 2012 - Jun 2015
President and Co-Founder
Sq1 Jan 2011 - Jun 2015
Vice President of Performance Marketing
Senior Director of Marketing Sciences
Neo Media World Sep 2017 - Feb 2019
Senior Partner, Director of Analytics
Possible Jun 2015 - Sep 2017
Director of Marketing Sciences and Media
Adaptive Audience Jan 2012 - Jun 2015
President and Co-Founder
Sq1 Jan 2011 - Jun 2015
Vice President of Performance Marketing
Education:
Stephen F. Austin State University 1996 - 2000
Bachelors, Marketing
Bachelors, Marketing
Skills:
Web Analytics
Strategy
Sem
Online Advertising
A/B Testing
Digital Media
Google Analytics
Email Marketing
Digital Marketing
E Commerce
Integrated Marketing
Behavioral Targeting
Interactive Marketing
Analytics
Digital Strategy
Omniture
Marketing Strategy
Seo
Landing Pages
Lead Generation
Multi Channel Marketing
Banner Ads
User Experience
Conversion Optimization
Google Adwords
Html
Sql
Information Architecture
Multivariate Testing
Landing Page Optimization
Marketing Research
Usability Studies
Search Engine Optimization
Product Management
Performance Attribution
Attribution Modeling
Crm Onboarding
Statistical Modeling
Statistics
Data Science
Strategy
Sem
Online Advertising
A/B Testing
Digital Media
Google Analytics
Email Marketing
Digital Marketing
E Commerce
Integrated Marketing
Behavioral Targeting
Interactive Marketing
Analytics
Digital Strategy
Omniture
Marketing Strategy
Seo
Landing Pages
Lead Generation
Multi Channel Marketing
Banner Ads
User Experience
Conversion Optimization
Google Adwords
Html
Sql
Information Architecture
Multivariate Testing
Landing Page Optimization
Marketing Research
Usability Studies
Search Engine Optimization
Product Management
Performance Attribution
Attribution Modeling
Crm Onboarding
Statistical Modeling
Statistics
Data Science
Interests:
Poverty Alleviation
Children
Education
Disaster and Humanitarian Relief
Children
Education
Disaster and Humanitarian Relief
Languages:
English
Certifications:
Advanced Sitecatalyst Certification
Test&Target Certification
Online Testing Certification
Google Analytics Certification
The Data Science of Marketing
Display Advertising Practitioner Certification
Conversion Optimization Practitioner Certification
Digital Marketing Foundations Practitioner Certification
Executive Data Science
Marketing Evolution Certified
Adobe
Marketingsherpa
Market Motive
Googlelearn
Test&Target Certification
Online Testing Certification
Google Analytics Certification
The Data Science of Marketing
Display Advertising Practitioner Certification
Conversion Optimization Practitioner Certification
Digital Marketing Foundations Practitioner Certification
Executive Data Science
Marketing Evolution Certified
Adobe
Marketingsherpa
Market Motive
Googlelearn
Brandon Bethea
View pageBrandon Bethea
View pageBrandon Bethea
View pageBrandon Bethea
View pageChief Conversion Officer At Sq1
View pagePosition:
Chief Conversion Officer at Sq1
Location:
Dallas, Texas
Industry:
Online Media
Work:
Sq1 - Dallas/Fort Worth Area since Jan 2011
Chief Conversion Officer
WPP - Global May 2009 - Jan 2011
Director of Optimization
Vertis Communications - Dallas, TX Jun 2008 - May 2009
Director of Digital Media
Verizon - Irving, TX Jun 2006 - Jun 2008
Digital Media Manager
Cox Communications - Tyler, TX Nov 2004 - May 2006
E-commerce Marketing Manager
Chief Conversion Officer
WPP - Global May 2009 - Jan 2011
Director of Optimization
Vertis Communications - Dallas, TX Jun 2008 - May 2009
Director of Digital Media
Verizon - Irving, TX Jun 2006 - Jun 2008
Digital Media Manager
Cox Communications - Tyler, TX Nov 2004 - May 2006
E-commerce Marketing Manager
Education:
Market Motive 2013 - 2013
Practioner Certification, Conversion Optimization Omniture University 2010 - 2010
Certification, Test&Target MarketingSherpa / Marketing Experiments 2007 - 2007
Certification, Online Testing Omniture University 2006 - 2006
Certification, Advanced SiteCatalyst Stephen F. Austin State University 1996 - 2000
Bachelor's Degree, Marketing
Practioner Certification, Conversion Optimization Omniture University 2010 - 2010
Certification, Test&Target MarketingSherpa / Marketing Experiments 2007 - 2007
Certification, Online Testing Omniture University 2006 - 2006
Certification, Advanced SiteCatalyst Stephen F. Austin State University 1996 - 2000
Bachelor's Degree, Marketing
Skills:
Google Analytics
Behavioral Targeting
HTML
A/B testing
Strategy
Banner Ads
Landing Pages
ESP
SQL
Omniture
Web Analytics
SEM
Behavioral Targeting
HTML
A/B testing
Strategy
Banner Ads
Landing Pages
ESP
SQL
Omniture
Web Analytics
SEM
Honor & Awards:
Featured Speaker:
- Conversion Conference 2012: http://bitly.com/TxtsZl | http://bitly.com/UnytIn
Recent Press:
- AdWeek Article: http://bit.ly/QhGk94
- Bloomberg Article: http://bitly.com/RZVD1v
Brandon Bethea Frisco, TX
View pageWork:
Adaptive Audience
Apr 2012 to 2000
President
Sq1
Jan 2011 to 2000
Chief Strategy Officer
WPP
Dallas, TX
Jan 2009 to Oct 2011
Director of Optimization
Vertis Communications
Irving, TX
2008 to 2009
Director of Digital Media
Verizon
Irving, TX
2006 to 2008
Manager of Digital Media
Cox Communications
Tyler, TX
2004 to Mar 2006
Manager of Ecommerce Marketing
Brandon Bethea, LLC
Tyler, TX
1999 to 2006
Freelance Consultant for Interactive Marketing
Apr 2012 to 2000
President
Sq1
Jan 2011 to 2000
Chief Strategy Officer
WPP
Dallas, TX
Jan 2009 to Oct 2011
Director of Optimization
Vertis Communications
Irving, TX
2008 to 2009
Director of Digital Media
Verizon
Irving, TX
2006 to 2008
Manager of Digital Media
Cox Communications
Tyler, TX
2004 to Mar 2006
Manager of Ecommerce Marketing
Brandon Bethea, LLC
Tyler, TX
1999 to 2006
Freelance Consultant for Interactive Marketing
Education:
Stephen F. Austin
Nacogdoches, TX
1996 to 2000
BA in Communications
Nacogdoches, TX
1996 to 2000
BA in Communications