Anthony Okoro - San Jose CA,
Andrews Punnoose - San Jose CA,
Richard Prabu Doss - Campbell CA,
Nathalie Walton - San Francisco CA,
Jeremy Mark Walton - Campbell CA,
Edward Wexler-Beron - Portola Valley CA,
A method of vetting a wholesaler of an item for participation in an online marketplace is disclosed. A notification that the wholesaler of the item intends to sell the item on the online marketplace is received. The online marketplace is reserved for wholesaling and the notification includes a price at which the wholesaler intends to sell the item. The price at which the wholesaler intends to sell the item is compared with an average price at which an end consumer may purchase the item on an additional online marketplace. The additional online marketplace is not reserved for wholesaling. A listing is received from a wholesaler of the item on the online marketplace based on the comparison of the price at which the wholesaler intends to sell the item being less than the average price at which the end consumer may purchase the item on the additional online marketplace.