Resumes
Resumes
Amy Mckeag
View pageLocation:
Boston, MA
Industry:
Marketing And Advertising
Work:
Welch's - Concord, MA since Apr 2013
Brand Manager, Refrigerated and Sparkling
Welch's - Concord, MA Feb 2012 - Apr 2013
Brand Manager - Innovation
Tribe Mediterranean Foods - Taunton, MA Feb 2010 - Feb 2012
Brand Manager, Veggie Patch
Reebok Jun 2008 - Jan 2010
Global Marketing Manager
Frito Lay Aug 2007 - Jun 2008
Associate Brand Manager, Innovation
Brand Manager, Refrigerated and Sparkling
Welch's - Concord, MA Feb 2012 - Apr 2013
Brand Manager - Innovation
Tribe Mediterranean Foods - Taunton, MA Feb 2010 - Feb 2012
Brand Manager, Veggie Patch
Reebok Jun 2008 - Jan 2010
Global Marketing Manager
Frito Lay Aug 2007 - Jun 2008
Associate Brand Manager, Innovation
Education:
Duke University - The Fuqua School of Business 2004 - 2006
MBA, Marketing Syracuse University, Newhouse School of Communications 2000 - 2001
MA, Broadcast Journalism Duke University 1994 - 1998
BA, History
MBA, Marketing Syracuse University, Newhouse School of Communications 2000 - 2001
MA, Broadcast Journalism Duke University 1994 - 1998
BA, History
Skills:
Marketing
Consumer Products
Management
Segmentation
Customer Insight
Brand Management
Cross Functional Team Leadership
Strategy
Brand Architecture
Competitive Analysis
Marketing Strategy
Strategic Planning
Product Development
Product Innovation
Shopper Marketing
Market Research
Integrated Marketing
Consumer Products
Management
Segmentation
Customer Insight
Brand Management
Cross Functional Team Leadership
Strategy
Brand Architecture
Competitive Analysis
Marketing Strategy
Strategic Planning
Product Development
Product Innovation
Shopper Marketing
Market Research
Integrated Marketing