- Armonk NY, US Pavithra Harsha - Yorktown Heights NY, US Tze Chao Ng - Union City CA, US Shivaram Subramanian - Danbury CT, US
Assignee:
INTERNATIONAL BUSINESS MACHINES CORPORATION - Armonk NY
International Classification:
G06Q 30/02
Abstract:
Predicting demand of a product offered in multiple channels for a seller that has a plurality of physical store channels and one or more virtual channels, may comprise obtaining transaction log data having records of sales transactions with location identifiers in the one or more virtual channels. The one or more virtual channels may be segmented by locations based on locations of the physical stores and the location identifiers in the transaction log data. A demand model may be estimated by location that incorporates demand for the multiple channels in that location and captures cross-effect of said multiple channels in the same location based on historic sales and transaction data. Integrated price optimization may be performed across all channels and locations that compute one or more prices for each virtual channel and one price for each location in the other channels while also satisfying a plurality of inter-channel and inter-locations constraints.
Isbn (Books And Publications)
Proceedings of the International Mathematical Conference, Singapore, 1981