Syed F Abid

There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their personal preferences can provide interesting insights for forming a successful brand extension strat...

"Abid Hussain is a poet who delights in the natural world and specifically in the exotic landscapes of his native Pakistan. His poems are lyrical, sensuous, sharply-observed and full of both insight and dignity. He is aware too of the random cruelty of nature, as when the graceful river he loved, 'w...

Proteins are the major macromolecules in the living system being responsible for all processes of life including respiration, digestion, growth and reproduction, defense, visualization, signal transduction and cellular communication etc. Hemocyanins are oxyphoric blue copper-containing respiratory p...

The book examines Granger causality between electricity consumption and nominal Gross Domestic Product (GDP) for Pakistan using annual data covering the period 1971–72 to 2007–08. Augmented Dickey-Fuller test reveals that both the series, after logarithmic transformation, are non-stationary and indi...

The Beings of Volkana is about mythos meeting real mythos. A journey and an adventure that takes us on the paths of evolution criss-crossing at intersect on an island. The story is written in a style that encapsulates poetry in a form where we hear the first person voice of the central character ita...

Evaluation of Space Analysis is a well-established diagnostic tool in the practice of clinical orthodontics. Knowing this before treatment begins, allows the clinician to discuss with the patient various treatment possibilities required to correct the problem which may include extractions of certain...

Nature’s complexity, irregularity and self-similarity always seemed to be a challenge for explanation using the Euclidean geometry. The developments in the Fractal geometry have some answers to it. Theory of Fractals is the first and foremost concept used to describe, model and analyze the complex f...

Ultrasonographers often find it difficult to work on an Ultrasound machine if they have not worked on that machine before. User manuals of the ultrasound machines are so huge and full of irrelevant information (irrelevant at least in a sense that most of the information does not address of how to sa...