But its been tough going, and the salespeople have been faced with a war-torn economy and double-digit inflation skincare and cosmetics sales in Ukraine fell 13% to $189 million last year, according to GlobalData along with the challenges inherent in Mary Kays business model.
Dallas-based Mary Kay, famous for giving out pink Cadillacs to its top salespeople, arrived in Ukraine three decades ago, where it found a burgeoning workforce of women eager for income. While it has a strong presence there, Russia remains an even bigger market its fifth largest with 180,000 con
Tatiana Korniychuk, 50, began hauling her Mary Kay products into the bomb shelter during air alerts, letting women try new cosmetics while they waited for the time to pass. We converted the shelter into a beauty salon, said Korniychuk, who lives in Zhytomyr.
Mary Kay brought colors to a difficult period of life, said Olga Boysyan, a former pharmacist who joined the company last year. She told Forbes selling cosmetics is a welcome distraction when shes waiting to hear from her husband and son, who are serving in the army.
