US Patent:
20140214524, Jul 31, 2014
Inventors:
- Menlo Park CA, US
Austin Byrne - Austin TX, US
Michelle Filiba - San Francisco CA, US
Joshua Zhi Han Lim - Mountain View CA, US
Assignee:
Facebook, Inc. - Menlo Park CA
International Classification:
G06Q 30/02
Abstract:
An online system determines the order in which advertisements or advertisements components are reviewed for compliance with policies of the online system based on a calculated score indicating the expected revenue for presenting the advertisement or advertisement(s) including the component to online system users. The score may also reflect additional metrics, such as the time to review, the quality, and the resources for review, calculated for the advertisement or for the component. Based on the score, the advertisements or components are ranked in an order to be reviewed for compliance with policies of the online system.