Jesse W Starke

Greater Los Angeles Area

Marketing and Advertising

Study design and execution for product development and evaluation
brand equity/health measurement
purchase intent and awareness tracking
concept/feature testing and development
employee satisfaction and training effectiveness measurement
customer experience assessment
and ad efficacy measurement
Statistical analysis and marketing analytics experience encompassing segmentation/cluster analysis and marketing
predictive modeling
corporate strategy and identity
and competitive analysis

Advertising and Marketing Research, Persuasive Communication, Attitude Change, Creative development. Music, Sports, Film, Health and Nutrition, Fitness and Weight Training

Fellowship Award, Claremont Graduate University: 1999-2000

Farmers Insurance Group, Strategic Planning (Internal)
Los Angeles, CA
Dec 2010 to Jul 2011
Senior Marketing Analytics Consultant
BW Research Partnership
San Diego, CA
Sep 2009 to Jul 2011
Consumer Marketing Research (Consultant)
THQ Inc.
Agoura Hills, CA
Mar 2007 to Jan 2009
Senior Manager, Global Marketing Research
BrandIQ
Los Angeles, CA
Jul 2005 to Feb 2007
Marketing Research Professional (Consultant)
The Jackson Rivers Company
San Diego, CA
Jun 2004 to Jul 2005
Director, Marketing Analytics
Online Testing Exchange (OTX)
Hollywood, CA
Jan 2004 to Jun 2004
Senior Research Manager
Godbe Corporation
Carlsbad, CA
Jun 2002 to Jan 2004
Senior Research Analyst
Centerpulse Inc
Carlsbad, CA
Sep 2001 to May 2002
Marketing Research Associate

Claremont Graduate University, School of Behavioral and Organizational Sciences
Claremont, CA
Jan 1999 to Jan 2001
Master of Arts in Applied Social Psychology, Evaluation
Peter F. Drucker Graduate School of Management
Claremont, CA
1999 to 2001
MS in Advanced Management
San Diego State University
San Diego, CA
Jan 1991 to Jan 1996
Bachelor of Arts in Industrial/Organizational Psychology

SPSS - Advanced User, Advanced Statistics, Predictive Analytics/Modeling, Market Mix Modeling

Starke Marketing Research and Analytics (The Starke Mark)

Sep 2009 to 2000
Lead Evaluator/Researcher
Farmers Insurance Group
Los Angeles, CA
Dec 2010 to Apr 2011
Sr. Marketing Analytics Consultant
THQ Inc.
Agoura Hills, CA
Mar 2007 to Jan 2009
Senior Manager, Global Marketing Research

Claremont Graduate University - School of Behavioral and Organizational Sciences
Claremont, CA
1999 to 2001
MA in Dual Concentration: Applied Social Psychology, Evaluation
Peter F. Drucker Graduate School of Management
Claremont, CA
1999 to 2001
MBA program in Marketing Management

SPSS (Statistical Package for the Social Sciences), Certified Data Scientist (predictive modeling, cluster analysis, customer/market segmentation)